Legacy Promotion Ireland

05/10/2011

Legacy Promotion Ireland, an organisation of Irish Charities is promoting the benefits of leaving money to a favourite charity when making a will.

Irish people are often complimented for their generosity in giving to worthwhile causes, particularly in helping after a major world disaster such as a famine or tsunami. We are less successful in giving to charities in our wills. Compared to other countries such as the UK or US, there has not been a tradition of legacy giving.

St. Vincent’s, as a founder member of Legacy Promotion Ireland, is helping to raise awareness of the benefits of legacy giving.

In 2011 Legacy Promotion Ireland has run an extensive advertising campaign building on a similar promotion in 2010. The key message is that after family and friends are taken care of we might have some scope to leave a gift, no matter how small, to make a difference after we’re gone.